small company offering content marketing servicesWe started as a translation and editing company. So what are we doing offering content marketing services?

Simple. We’re experts with words.

These words—words that build trust and showcase your expertise—form the content backbone of your website.

But as a small business owner, you don’t have the time to produce enough high-quality content to engage potential customers.

So run your business. We’ll handle the content.

Content Marketing Services: Your Website, Our Focus

Creating good content can be hard, but it’s not impossible.

In addition, search engines must be able to find that content. (So-called “gated” content and no-index directives have their place, but most of your site’s pages need to be visible.)

Here’s why:

Your website has the power to generate leads at lower costs than other channels.

You see, content marketing uses assets on your website—articles, infographics, case studies, long-form content—to attract clients.

And those assets can continue to attract organic search traffic long after they’ve been published.

By contrast, paid advertising—for example, Google AdWords and Facebook ads—works only for as long as you run your campaign.

Your website should be more than just an online shop window. It should be a destination for potential customers. So entice them to visit.

And guess what? Customers are searching online right now for exactly what you’re selling. So why not have your website show up on the first page of search results?

This is what’s so great about inbound marketing.

If your website is technically sound, is easy to navigate, and is home to unique, engaging, and authoritative content, then customers will come to you.

And with our content marketing services, you get help on all three fronts. We start with a website audit to determine the good and the bad of your website.

digital marketing services include ensuring responsive web design

In late 2016, we hit the “mobile tipping point”—the moment when more online searches came from mobile devices than from desktops.

Your Website: Where Good Content Lives

Good content is all of the following:

  • unique
  • engaging
  • authoritative

The content that you produce should live on your website.

Sure, there are exceptions: a video hosted on YouTube or a thought piece on LinkedIn, for example.

But, generally speaking, your website needs to be the go-to destination for your customers.

busy small business owner in need of content marketing services

 

Why Buy Our Services?

Because you’re busy running a business.

As a small business owner, you want to spend your time on your area of expertise, not your digital marketing strategy.

We work exclusively with small businesses just like yours. In fact, our clients are local nonprofits, family businesses, professional services firms, and manufacturers.

We help you optimize your website so you can grow your business.