A website audit tells you what’s good and bad about your site—in other words, its strengths and weaknesses.
Once you know which things aren’t working, you can fix them so that your organic traffic numbers improve.
In general, your site needs to be 1) technically sound, 2) easy to use, and 3) optimized for organic search.
To figure out how strong your site is in these three areas, we do a website audit.
We’ve seen many sites that do one or two of the above well. But without all three bases covered, your site won’t attract organic traffic.
And that directly affects the number of people who find you online, turn into leads, and convert for you.
- Is your site secure?
- Are you using a caching plugin?
- Are you using a content delivery network?
User Experience (UX)
- Is your site responsive?
- Is the type on your site too small?
- Are tap targets too close together?
- Is your copy too hard to read?
- Do you have thin content on your site?
- Do you have high-quality backlinks?
- Does your site rank for non-branded or non-local keywords?
Benefits to Doing a Website Audit
Once the site audit is complete, we’ll email you a detailed report.
You’ll see what your site’s issues are and what we recommend, in addition to why it makes sense to fix the problems. A website audit lets you:
- establish baseline speed metrics
- identify items that hurt search traffic
- zero in on priority areas
Auditing your site gives you the answers to crucial questions about the following:
- page load speed
For example, only 20% of the world’s top 1 million websites support https. Because Google uses https as a ranking signal, it makes sense to switch if you’re on a non-secure site.
Site Audit FAQ
Once we receive payment, we’ll start the website audit. Then we’ll send you a full report with action items, usually within 5 business days.
No. For example, it’s more important to switch to https (a secure protocol) than it is to fix a dozen 404 errors on your site. (But there’s no reason you can’t do both!)
Also, an improvement that you make in one area (say, UX) can have a positive effect on another area (say, SEO).
If you break up your text into smaller paragraphs, for example, your copy becomes easier to read.
And if users stay on your site longer as a result, that has a knock-on effect when it comes to SEO. (Remember, search engines want to serve up not just relevant content—they also want to serve up content that people can read easily.)
No. Our report will show you all possible areas to address, but we know that it might not be realistic to fix all of them immediately.
Time, budget, and technical expertise all come into play for clients.
Once you get your report, you can do one of two things: address the action items yourself or hire us to fix your site’s issues for you.
If you hire us, then we’ll apply half of the website audit fee to your account as payment against future services. In other words, you get a $625 credit!
If you want to discuss services after you receive your report, then call us.