• By Steven Hayes
• Published 08/3/2012

The key to making your business successful is by making more people learn about your products and increase sales. Exhibitions are one of the best ways of promoting your business and products. When you are setting up an exhibition, you will have to make sure you choose the right display tools for creating an attractive work of display.

Potential customers will only come to your booth and be interested in your products if you are successful in creating a presentable exhibition booth. The quality of the exhibition displays will help create the right exhibition experience for you.

Exhibition organisers, who are just starting out in this field, often think that opting for the flashy displays will attract more people to their booth. But this is not the case. The idea is not how many people you are able to draw to your booth. What matters is whether or not your displays are able to engage them while they are in your booth.

There are important considerations to make when creating display for exhibition. Here are some tips that would help you choose the proper display tools for creating an attractive exhibition display that would attract the potential customers and make them interested in your products or services.

Keep tidiness and visibility in your mind: When setting up the exhibition displays, keeping your booth neat and clean is extremely important. Customers won’t be attracted to your booth if it is cluttered and unorganised. Visibility is also important. Make sure your products are displayed in a way that would be clearly visible to the potential customers.

Using a display board or stand for exhibition and hanging some of the products at the eye-level is a good idea. Customers may not make the effort of searching for your products, so you have to make these visible and easy to find. You must also mark the prices clearly.

Make your products seem “in demand”: Customers will always be more interested in buying products that are in demand these days. You can use a few tricks to give them the impression of the products being in demand. You can strategically put a “sold” sign on a few items. Leaving a display spot empty may be a good idea too. That will make it seem as if you have been too occupied to stock again.

Make the crowd come to you: Using an interactive trade show display will make the crowd come to you. You can arrange interesting quizzes, schedule demonstrations, contests and draws and computer games. You do not necessarily have to be fancy to draw your customers’ attention but make it interesting and related to the product you are selling.

Keep a stock of promotional items as giveaways: This is another great idea to make your customers remember you and your business. You can keep some small items and give them away to your customers when they walk out of your booth. Also make sure to keep these items where the customer will have to walk through your stall to get them. These are some of the points that you must remember when setting up an exhibition

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