Not everyone can gain success from article marketing. If you want to succeed in this field, you should be able to maximize the promotional opportunities that the internet provides. Other than that, you should be aware of some simple techniques to optimize your writing skills and style. Moreover, you should be aware of the following critical mistakes to avoid
Mistake #1: Lack of Hyperlink in Article Body
Hyperlinks are important because they will lead the readers to your website. Through this links, you will gain direct traffic and improve search engine ranking of your website. It is best to include at least three hyperlinks in your article body. Strategically place the links in portions of the article that demand attention such as at the beginning of sentences or paragraphs, the introduction, and the conclusion.
Mistake #2: Inefficient Author Resource Box
You should treat the author resource box as a chance to sell yourself and your site. Include your name and a brief description of your expertise. Establish and introduce yourself as an expert in your chosen niche so readers will value your articles and they will not hesitate to buy the products and services that you offer. Do not forget to include a link back to your site.
Mistake #3: Too Short or Too Long Articles
Article length is vital for acceptance in article directories and e-zines. Most will not accept articles with word counts of less than 250. Also, if you want to make the most of your keyword efficiency, it will be best if you write an article that’s comprised of 500 words or more. A longer article will heighten your chance of using your keywords more frequency without having to deal with spamming issues. However, do not go beyond 1,500 words as such will be dreary to read.
Mistake #4: Making Use of Few Article Directories
You can maximize your article’s potentials if you will submit it to many article directories. Experts say that you should submit your articles to at least twelve reliable article directories. Anything less than twelve will compromise your article’s success. However, if you find this task quite tedious, you can use article submission software or have it outsourced.
Mistake #5: Using the Same Pen Name for Different Topics
If you are an author of many websites that dwell on different niches, you should devise a unique pen name for each topic for each niche. Although it may be good to brag about having many areas of expertise, most people will not believe you. The “jack of all trades, master of none” cliché is often applied in SEO. So assuming different names for each expertise can help you establish credibility.
Mistake #6: Submitting Website Content as Articles
The purpose of submitting your article to many article directories is to attract web traffic to your site. Imagine what the readers will feel once they link to your site and find out that you offer exactly the same thing that you have written for the article directory or the ezine. They will lose interest on your site and you will lose your credibility.