Authored by Kristian Keefer in Small Business
Published on 01-13-2010
If you love to bake cookies and have been told that your cookies are divine, you might be considering a home based cookie business. There are many steps you will need to take in order to start your own cookie business that you run out of your own home.
If you are planning to start a cookie business, you will need to develop your recipes. Determine which recipes are likely to be the most popular. You can do this by baking various types and flavors of cookies. Provide samples to friends, loved ones and coworkers. Ask everyone to tell you which cookies they like the best. You should be open to suggestions for improvements that you could make to your cookies as well.
Select several different types of cookies to start out making when you open your business. You will want to start pricing ingredients and determining how long it takes you to make each batch of cookies. This will all be taken into consideration when you are determining how much you will charge for cookies.
Check with your state for regulations on businesses where people cook or bake foods out of their own home. Your kitchen where you prepare your cookies will need to pass various health and safety inspections. The specific rules and regulations vary depending on the area where you live. In many cases, it is necessary to have labels for your products so that customers can view the ingredients that have gone into the cookies.
Determine the market niches you want to cater to. Almost everyone likes cookies, but that does not mean that you still cannot have a specialty. For example, do you want to bake cookies that are inexpensive or do you want to create a gourmet cookie business? Do you want to make personalized cookies for special occasions? It is important to identify your market before you launch your new cookie business.
Find ways to advertise your new cookie business. You can place flyers around town to announce the grand opening. Setup a website to advertise your business and your cookies. Consider advertising on the local radio in order to promote your new cookie business. Tell everyone that you know about your business and ask them to stop by for your grand opening (if you will be accepting orders out of your home.)
Consider offering free samples when you are launching your new business. This is a good way to attract potential customers to your cookie business. It also provides you with the opportunity to show people just how good your cookies really are.
One of the best ways to attract people to your new business is to offer something for free. Aside from offering samples, you might want to have some other special promotions. For example, you can offer customers a few free cookies for each order they place. You might decide to provide customers with 3 free cookies for every dozen they order during your grand opening. Take the time to think of creative ways to promote your cookies and to keep the new customers coming.
You can start a home based cookie business with good cookie recipes and careful planning. Take the time to carefully plan your new business in order to have the best potential for success.