As we all know, Switzerland is the top producer of watch around the world; Swiss ROLEX, TISSOT and OMEGA are top of the world’s famous watch brands. Currently, the Swiss watches accounted for 65% of the world watch market share. Furthermore, the share of high tech watches even reached 77%, showing the well-deserved reputation of Swiss watches. It is generally thought that owning a Swiss watch is a symbol of status and taste. Why is Swiss watch highly respected and why could Swiss watch become the king of the watch kingdom? One of the essential reasons is their high qualities. The sophisticated production technology of movements contributes their time accuracy. Switzerland is small, but it is the world leader in scientific research. The movements of Swiss watches are exquisite made and each link of the watch manufacture is carefully designed and processed. The accuracy of Swiss watches makes them distinguished in the world and “Swiss made” has become the synonym of “high quality”. For example, in 1914 from the Kew Observatory ROLEX obtained the A-level certificate, the highest rating in accuracy. This was a worldwide event and it made ROLEX popular around the world. Another brand, TITONI, is a traditional Swiss watch brand. It has been stick in the areas of automatic mechanical watch over the years and the feature that they proud most is their accuracy rate of 95%. In addition to the strong quality assurance, the design of the Swiss watches’ appearance and function is top-ranking too. Their designs not only contain traditional culture, but also follow the footsteps of the times. LONGINES, known for elegant from 1832, combines harmony and beauty in its appearance design. “Elegant attitude, real personality” is the brand philosophy of LONGINES and Audrey Hepburn was its image spokesperson. As for the function design, in 2002 TISSOT launched “T-TOUCH”, a touch screen watch with 6 extra functions like weather notice, altimeter, and chronograph and so on. And avant-garde SWATCH is the favorite of the young. SWATCH is not only a new type of a high tech watches, but also brings in a new concept: watch is no longer an expensive luxury or a simple timing tool but a fashion worn on the wrist.