RedLine celebrates first three years in business

three years in business

RedLine: Our first three years in business April 6 marked RedLine’s third anniversary. As the company celebrates its first three years in business, I’m reminded of the high failure rate for new companies. Approximately 45% of all new companies fail before their third anniversary.† But thanks to our clients, translators, editors, and designers, we’re alive […]

Why Good Copy Is Good Business: Insights and tips for effective business writing

Why Good Copy Is Good Business We’re pleased to announce the distribution of RedLine’s first white paper. The document, titled Why Good Copy Is Good Business: An Overview of Best Practices for Written Communications, is primarily for small business owners who write their own marketing materials (web copy, newsletters, brochures, etc.). The paper offers advice […]

Creating effective web copy for a business site

Click image to download RedLine's white paper on writing and editing effective web copy.

Effective web copy: why it matters Effective web copy may mean the difference between a lead and a bounce. Good copy contains clear language that explains what you offer. It invites your potential customers to stick around. By contrast, empty or vague language may drive would-be clients away. The same goes for spelling and grammar: […]

Recent projects

Writing: item writing for Michigan State project test development work on two separate language proficiency exams RedLine white paper on writing effective web copy Editing: In mid-March, we offered live editing support to a French journalist covering the White House meeting between President Barack Obama and Prime Minister David Cameron. It was a short but […]

Final results for LinkedIn poll: Does web copy have to be well written?

Almost 60% of respondents said that they exit a website if it contains spelling or grammar errors.

Of more than 400 people who voted in RedLine’s LinkedIn poll, a whopping 87% said “yes.” Almost 60% of respondents said that they exit a website if it contains errors in spelling, grammar, or style. Click on the image below to enlarge, or click here to see the results in more detail.  

Does bad web copy turn you off?