RedLine’s 10 Most Popular Posts for 2013

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Here they are, folks: RedLine’s 10 most popular posts for 2013. We ranked the following posts according to unique page views between January 1 and December 9 of this year. This means that some of the posts are from 2012 but are still generating significant traffic. Why the recap? Simple. You get a chance to […]

RedLine’s January-February 2013 newsletter

Click image to download RedLine's January/February 2013 newsletter.

RedLine gives a presentation on business writing and delivers multiple projects in French and Spanish. In January, RedLine principal Matthew Kushinka delivered a presentation on business writing to a group of Grand Rapids professionals. The presentation was adapted from our 2012 white paper Why Good Copy Is Good Business. UK-based designer Matt Hall of Jellyfish […]

Focus on the needs of your audience

focus on the needs of your audience

Why you should focus on the needs of your audience An effective message is a helpful message. To be helpful, it must focus on the needs of your audience. You can craft beautiful copy later. First concentrate on your readers’ needs.   So how do you focus on the needs of your audience? First, determine […]