Virginia Woolf: “Language is…”

“Language is wine upon the lips.” —Virginia Woolf   Virginia Woolf was an English modernist writer, perhaps best known for her essay A Room of One’s Own. Listen to the only existing recording of Virginia Woolf’s voice via the BBC.

The possessive with names ending in s

possessive with names ending in s

How to form the possessive with names ending in s How to form the possessive with names ending in s? There’s no consensus. Even the experts disagree. Mignon Fogarty (better known as Grammar Girl) prefers to leave the extra s off. But the Chicago Manual of Style says that forming the possessive with names ending […]

Why Good Copy Is Good Business: Insights and tips for effective business writing

Why Good Copy Is Good Business We’re pleased to announce the distribution of RedLine’s first white paper. The document, titled Why Good Copy Is Good Business: An Overview of Best Practices for Written Communications, is primarily for small business owners who write their own marketing materials (web copy, newsletters, brochures, etc.). The paper offers advice […]

Creating effective web copy for a business site

Click image to download RedLine's white paper on writing and editing effective web copy.

Effective web copy: why it matters Effective web copy may mean the difference between a lead and a bounce. Good copy contains clear language that explains what you offer. It invites your potential customers to stick around. By contrast, empty or vague language may drive would-be clients away. The same goes for spelling and grammar: […]

David Sedaris vs. the truth

David Sedaris bends the truth… In May, the Washington Post published an article on the American humorist David Sedaris, who has appeared numerous times on NPR and is a frequent contributor to “This American Life,” a weekend program on public radio. Sedaris’s books have been categorized as nonfiction, but anyone who has ever read his […]

Recent projects

Writing: item writing for Michigan State project test development work on two separate language proficiency exams RedLine white paper on writing effective web copy Editing: In mid-March, we offered live editing support to a French journalist covering the White House meeting between President Barack Obama and Prime Minister David Cameron. It was a short but […]

RedLine’s April newsletter: Free white paper and Facebook company page

RedLine launches its company Facebook page, distributes its white paper on effective business writing, and performs “on-call” edits for a French journalist covering the Oval Office meeting between President Obama and Prime Minister Cameron. The spring is off to a good start, with first-quarter revenues in 2012 equaling 40% of 2011 receipts. Download RedLine’s April […]

Final results for LinkedIn poll: Does web copy have to be well written?

Almost 60% of respondents said that they exit a website if it contains spelling or grammar errors.

Of more than 400 people who voted in RedLine’s LinkedIn poll, a whopping 87% said “yes.” Almost 60% of respondents said that they exit a website if it contains errors in spelling, grammar, or style. Click on the image below to enlarge, or click here to see the results in more detail.  

Does bad web copy turn you off?