- By Chris Kennelly
- Published 03/23/2008
- Article Writing
Before we can discuss the benefits of an article directory submission, we must know what an article directory is. An article directory is a clearinghouse for writers to submit original articles that will provide them with a by-line and exposure. It also provides a one-stop shop for publishers to find material to publish on their website to promote their product or service. One of the first benefits of an article directory, is that it will give you exposure. If they are looking in an resource directory and find that you have written several articles on a given subject, you have become an expert on that subject. They publish your articles on their websites and you become their resident expert on that subject. The article directory has the benefit of promoting your knowledge, experience, website and product to more people than you could otherwise reach. The next benefit of an article directory is that you are in fact targeting your audience because of the nature of the websites that will publish your articles and the people that will be reading your articles. The people that click the link in your article and go to your website will be more likely to review your product or service.
This is because the people that have been reading your articles now trust what you ha
ve to say and look at you as someone they can trust. This will also increase their willingness to try your product or service, which will mean an increase in exposure for you. Article directories can also benefit you by helping you get a higher ranking on many of the search engines. The establishment of backlinks achieves this. A backlink is when someone links back to you and your website. One of the main points looked at in deciding search engine ranking is how many people have linked to your website. The idea behind any online business is the same as any other type of business – to make money. Article directory submissions and resource sites such as talkinmince are great places to promote your business. You benefit from the degree of exposure you can gain in a relatively short period of time. You benefit from their ability to market you to a wide variety of people that have an interest in what you have to say.
You gain all the benefits from any directory submission that you put out there. You will gain even more benefit by keeping in mind keyword density when you write your articles. This will make them more appealing to the publishers. They will be looking to article directories for articles that will rank high on the search engines and not sound spammy in the process. Your articles benefit them by increasing their ranking and they in turn benefit you by increasing your ranking.