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The Right Use of Article Marketing

  • By Michael Hehn
  • Published 05/17/2008
  • Article Writing

The use of article marketing is still the number one way to get more people to visit your website and one that won’t cost a cent! While the article should have value in itself for the person reading it, there should also be one or more back links to where they will find more information. For the best response, a website or blog for example that is well visited each day is the best place to submit it; within a relatively short period you should start to experience more visitors at your site. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted; you will become a trusted person which means a great deal in the virtual world. This method of article marketing needs to be done almost every day if you want your name to be associated as an expert so people look for your work. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. The purpose of all this is to increase your credibility with the various search engines; by default this will increase the number of organic visitors you receive that have searched for something your site has information on. If there are many websites which link with your website then it increases your website ranking which in turn boost up your traffic gaining. all of this comes with no charge so you are actually able to market yourself for free.

A number of links to other relevant sites can be placed in the body text (not too many) when using artic

le marketing. The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Sometimes, however, search engines can take some time before they actually list your site; Google can actually take months on occasion. Normally however, constant submission of articles can speed the process up, especially with the back links from authority sites. Article marketing helps to improving the ranking of a site but in addition to this it also helps increase the amount of content at the same time which again improves rank. Don’t forget that many visitors to your site are not visiting to buy something. People searching for details about a product or service will not mind the sales side providing the information is interesting. Once on your site it is not a complicated matter to show your visitors what it is you are selling. This procedure is almost like a safety net because you are explaining the process to them so they will not misunderstand. It is this sort of method that stops people from cancelling their order a few days later.

If you continue your article marketing this way you can expect a profitable future; do not think for one minute that this is will be a success if it is only done the once! An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site; don’t forget, your article will contain information that people are searching for. With the many ways to drive visitors to your site, article marketing is still the most efficient; with relevant, quality unique articles, visitors will keep returning.


Michael Hehn is the webmaster of http://easyresumepro.comn/newsletter-home.html, a site that offers a wide range of useful and helpful information about resume writing newsletter. Visit his site for more free tips to choose the right resume writing techniques for you and your business.

by Michael Hehn



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