• By Chris Bloczynski
• Published 09/3/2009
• Article Writing

PLR is a commonly used abbreviation for Private Label Rights. There are writers and companies who will generate unique content and make it available for others to reproduce and use as they wish. I’ll introduce you to one towards the end of this article. Typically, high quality PLR material is released in limited quantities… the limited amount makes the content more valuable, as most marketers believe that search engines will impose penalties for duplicated content. Some PLR content is more widely distributed, although you may find that many other people are using it as well, so it’s value might be a little lower. Widely distributed PLR can still be useful to the resourceful marketer or writer, however… you can always treat the content as a “general structure”, and rewrite or re-purpose the material so that it’s unique and still suits you. How can you use PLR material? There are many good ways to leverage PLR content to help you with your work online. Here are a couple of ways that you can put PLR to work for you: * If you manage websites that are keyword oriented, you can find PLR content that matches your topic. * You can create an ebook with PLR content… ebooks are great because they can be downloaded and read offline. Ebooks can also be branded with your web address so that readers can be reminded to visit your website whenever they read the book.

* If you have an autoresponder, like AWeber, you can use PLR content to create an entire e-course.

Your e-course can be programmed to deliver daily, weekly, or at any interval you need. An e-course is a good bonus to use to give your readers an incentive to join your opt-in system. Best Practices In general, if you plan to use PLR material on your blog or website, it’s best to treat it as if it’s actually going to be duplicate content. You won’t find content out there that’s being offered with reprint rights where you’re the exclusive end user… you’ll need to hire your own writer for that. If you’re going to incorporate PLR in your blog or website, it’s always a good idea to tweak the content a little bit. You can edit the article for conversational style to sound more like you, or you can change sentence structure or wording to make it a unique piece. As a general rule, any article that’s been re-purposed or changed by 30% or more can be constituted as a unique work.

If you use PLR for an ebook or an auto-responder, you don’t need to change it due to duplicate content concerns… your downloadable ebook or e-course aren’t indexed by search engines, so you won’t need to worry about being penalized. However, you should still edit and change the content a little bit so it’s unique, and here’s why… in order to offer value to your readers, you’ll want them to get a product that’s unique and not something they can find elsewhere. Theoretically, you could copy PLR content word for word and create a product from it, but if your reader has a true interest in the topic, then there’s a good chance that they may find the same material someplace else, and that could create a credibility issue for you and turn the reader off to your material.