- By Jemima Anderson
- Published 01/31/2013
Commercial spaceflight is entering the mainstream and looking (and smelling) quite good. United Kingdom-based Unilever Group, and Space Expedition Corporation (SXC) announced a 22 flight purchase on XCOR Aerospace’s Lynx Mark II suborbital spacecraft for Unilever’s space-themed AXEApollo campaign for the AXE brand of men’s cologne, body spray, shower gels and other personal care products.
Unilever will award the first flight to a lucky winner selected from a drawing just after the Super Bowl on February 3rd, and the 21 other winners will come from a year long, 60-country promotional campaign.
That larger campaign includes a 100+ person December 2013 space camp for early stage winners in Orlando called the AXE Apollo Space Academy (A.A.S.A.).
The campaign also includes legendary Apollo astronaut Buzz Aldrin and a 30 second Super Bowl advertisement. For a chance to win, register at www.AXEApollo.com.
“When a global brand leader like Unilever makes a significant commitment to a product like our Lynx, it is a clear sign that commercial spaceflight has entered the main stream of worldwide commerce and truly is the Next Big Thing,” stated Andrew Nelson, Chief Operating Officer of XCOR Aerospace, “Expect to keep seeing more good news from SXC as they ramp up in 2013!”
Lynx has often been seen as a brand that encourages people to make the best of themselves by smelling as good as they can, but it’s fair to say that no amount of great-smelling deodorant is going to be as appealing to the opposite sex as becoming an astronaut! Luckily, with this latest campaign, someone will have the opportunity to not only rocket into space, but also smell fantastic whilst they’re doing it.
Where do we sign up?
About the Author : Jemima Anderson is writing about Lynx.