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Use These Ten Sales Copy Approaches To Beef Up Your Online Sales

  • By R.T. Markovsky
  • Published 04/9/2008
  • Copywriting

These 10 secret methods will work for you and hopefully improve your conversions and profits. 1. The “Blast From The Past” Approach The “if you order today, you will also receive all the past (bonuses or products) that I’ve previously removed…” approach tells potential customers that in the past you removed some things from your offer that they would never have had the chance to get until now. It could be older products, articles, reports, software, courses, content, etc. 2. The “Bought Everything” Approach The “like you, I’ve bought products from everywhere imaginable and they still didn’t work…” approach tells potential customers that you know that they have likely bought a lot of products from all sorts of places which never lived up to their claims. You could mention they may have bought them from infomercials, catalogs, the Internet, seminars, etc. You can say that after all those horrible experiences, you finally decided to develop a product that actually works. 3. The “A Bonus Date” Approach The “special bonus just added! (date) (time)…” approach tells potential customers that you recently added a new bonus to your offer. It may excite them that it has just been added because they will be one of the first to get it. You could even tell them the date your next new bonus will be added. They will assume they will keep getting new bonuses as a paid customer. 4. The “Buyer Advantage” Approach The “all my paid customers get told about my new product releases before my regular prospects….” approach tells potential customers that if they become a paid customer, they will get a chance to benefit from your new product releases before everyone else. You could give your paid customers another perk, like being the first to join your new affiliate program for the new products you release. 5. The “Buy A Bio” Approach

The “I’ll reveal more about my past with you when you become a customer…” approach tells potential customers that they can learn more personal and professional things about you when they purchase your product. You could have a partial bio on your web site and a full bio sent with their product package or on your thank you page. Many people become curious about your whole life and history when they decide to

purchase something from you. 6. The “Inside The Mind” Approach The “go inside the mind of successful people that have (your product’s benefit)…” approach tells potential customers that you will give them the mental instructions for using and gaining their desired benefit with your product. You could mention they will learn the habits, attitudes, beliefs, mindsets, emotions, etc. of other people that have been successful with your product. You could just interview these people and compile it into an information product. 7. The “Bed Of Nails” Approach The “I’d rather lie on a bed of nails than not have (your product’s benefit)…” approach tells potential customers now that you know what it’s like to have your desired benefit with your own product or one from someone else, you would do almost anything not to go back to the way it was. You could explain the emotions you used to have, the problems that you experienced, the way if affected people around you, etc. Other descriptions of torture are: walking over glass, needles shoved under your finger nails, lying on hot coals, etc. 8. The “Back You Up” Approach The “bonus: you’ll get a back up copy shipped to you…” approach tells potential customers that you will give them a physical back up copy of your digital product that they normally just download. Tell them it will save them the time and frustration of re-downloading it if their computer crashes, if they get a destructive virus, if they accidentally delete it, etc. Tell them to hurry because you only produced so many copies. 9. The “My Favorite” Approach The “my favorite food is…” approach tells potential customers that you are revealing some fun, personal information about yourself that is unrelated to your product. It will lighten up your sales letter or pitch so people might rest their buying defenses for a few minutes. It could be your favorite color, TV show, movie, music, joke, heroes, drink, place to vacation, quotes, vehicle, book, dream item, etc. 10. The “Normal Than Usual” Approach

The “the normal commission is $(no.) per sale but if you join the affiliate program through this link, you’ll get ($) per sale…” approach tells potential customers that you made a deal with the product owner to give your audience a higher commission than normal on his affiliate program. Of course, the owner could give you second tier commissions for telling your prospects about it. It’s a win/win deal for everyone involved.



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