- By leo matt
- Published 05/5/2011
- Article Writing
Because there are many companies that now provide local search engine optimization services, it is clear that local SEO has a significant place in Internet marketing right now. A number of reasons exist as to why you should obtain local search engine optimization services, but the most important reason is that you will be able to have a presence in markets that offer you a decent rate of response. You will always have potential customers near your location, which means you can use a small business SEO company Canada regardless of what you sell. You can expand your business into new arenas and still draw the attention of more customers that are interested in your company.The key to successful local SEO services is to determine what your customers need and want. You need to understand how they perform searches on the Internet. You should attempt to recreate the searches that your potential customers make. You need to select specific keywords that will bring your company up in the search engine results rather than general keywords that will bury your site. Certainly, you can get a lot of visitors by using more general keywords, but they are less likely to be converted to sales than are specifically targeted customers.
You also do no
t want to do anything that appears to look like spam. This includes putting your site twice or more on a single company directory. As such, if your company has multiple offices, you need to make one landing page per retail location so they can be listed separately in each of the various directories. This means you can send potential customers to a particular location’s page, and they can go to your home page from there. You should not be sending potential customers to your home page using multiple listings.You should also include a local telephone number on your website. Search engines cannot read numbers so be sure to use words for the numbers in your telephone listing. You must also have a local number as evidence that your company actually exists. This means you should not be using a 1-800 number exclusively. The reason for this is that toll free numbers to not represent a physical location. You need to ensure that your telephone number and your business are real.To reiterate,local search engine optimization services are necessary to improve certain features that will lend you credence with local directories. This is important if you want to expand your business to local consumers. This is a main reason behind the influx of companies who are turning to SEO company Canada to better connect with their potential clients
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by leo matt