- By Chris Kennelly
- Published 07/14/2009
- Writing for the Web
Essentially, for the lack of a better definition, the article directory serves as a collection of information, and more importantly links, about problems and solutions, as well as the experiences of the various authors. These links serve as a network, which can not only serve as link referral to your website, and obviously your services but literally serves as an online brochure and business card, which therefore implies that the content of your article submitted to the article directory should in fact represent your business accordingly. In addition to providing useful and adequate content within your article that is submitted, there are certain rules that must be followed in accordance with the rules imposed by the editor of the article directory. This rules may vary from one directory to another, however they do have some sort of basic structure, which can range from issues of hate speech and racism to punctuation and grammar. You will most likely find that the more well established an article directory is, the stricter they become, which is in defense of their good name and standing.
What you have to bear in mind with using the article directory mechanism of generating free traffic for your website, is that the success factor will not be realized overnight, but will take time and continuous effort, and you should furthermore realize that this is a long
term endeavor that will produce results for your business and website respectively. The benefits for your business will include added sales possibilities and for the website, the main benefit is the links and the generation of a higher page rank where applicable. Having said that the articles will also remain within the article indefinitely, and any links that you put into your authors bio will return that person to the relevant page that you put in the bio. Therefore you should bear in mind that these links should be maintained or at the very least redirected in the event that you take a product or specific service down. This will further retain a professional look for both the business and the website. By further following the rules of the article directory, you will also save a lot of time and effort of having to redo any articles or submissions that you have provided, and you should strive to achieve first submission acceptance. This can mostly be achieved by taking your time within the article writing process, checking the completed work and then rechecking, this will enable you to study the content, context and punctuation of the article prior to submission and will enable you to pick up any mistakes or even omissions that may be there.
The article directory can truly be a partner in your business, as well as provide long term contacts and links, if conducted and managed correctly, in accordance with the rules and procedures of the directory concerned.