WalMart Hopes to Bolster Black Friday Sales

Wal-Mart Inc. will soon begin previewing their big discounts for the busiest shopping day of the year, hoping to pull in new customers. Black Friday, as it is know in the retail business, is the day after Thanksgiving and is, traditionally, the busiest shopping day of the year. The weekend after Thanksgiving generally can account for about ten percent of the total holiday sales for most retailers.

Wal-Mart is planning to promote its big Christmas sale items in an advertisement on its web site on Monday November, 23rd. Many of the seasons top gifts will be deeply discounted for this promotion, including the popular Nintendo Wii, and the Kitchen Aid 4.5 quart mixer.

The Nintendo Wii gaming system is wildly popular and is in very high demand this Christmas season. It retails for $289.99 at Target stores, but Wal-Mart will be offering the system for only $249.24.

Cash-lacking customers are expected to scour the nation’s stores on Black Friday in search of bargains like the discounted Nintendo product. The Kitchen Aid mixer is also very popular and sells for $100 less at Wal-Mart than at Macy’s. The 4.5 quart mixer is expected to be a big gift item this year and retails for about $130 at Wal-Mart.

This holiday buying-season is expected to be the worst in years due to the declining economic situation in the United States as well as other countries. Most retail shoppers have cut back on all but the most necessary of purchases due to an uncertain economic future.

To draw shoppers, retailers such as Wal-Mart are cutting prices drastically in hopes of moving a greater quantity of merchandise. Promotions such as the one Wal-Mart will begin on Monday and increased advertising will cut deeply into many of the major retailers’ profit margins this season.

Wal-Mart is among the few retailers to actually show a rise in quarterly profits this year. That’s a very different picture than most of their competitors have been facing. Now that times are hard economically, people are relying on discount stores like Wal-Mart more than ever. People want cheap stuff, and the place where they usually find it is at Wal-Mart.

According to the Wall Street Journal, Wal-Mart boasted a 9.8 percent increase in earnings and a 7.5 percent increase in sales in the third quarter. Wal-Mart also provides more jobs than any other U.S. employer. The journal reports that 8.2 cents of every dollar spent in America last year for products other than autos went to a Wall-Mart store or a Sam’s Club outlet, a subsidiary of Wal-Mart Inc.


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