• By Steven Hays
• Published 05/3/2012

When you are planning to participate in an exhibition or a trade show, you need to invest in the right exhibition display tools. However, if the banner stands you invest in are just used once or twice a year at specific events only, it may mean a loss for your business as you are not utilising the full potential of these products.

The versatility and practicality of the banner stands make it an ideal tool for advertising your business, as well as its products and services in a number of ways. If you are yet to use the banner stands apart from at exhibitions, here are a few ideas you may explore.

Place the stands outside your place of business. Whether you run a shop or an office, putting the banner stands at or near the entrance would be able to attract people to your business. Similar to what it does at an exhibition, these stands attract the right crowd to your business when placed outside the base of your business activities.

Whether you want to direct the pedestrian traffic to the new products available at your retail store or grab the attention of the drive-by traffic with a new promotional announcement, putting these banner stands at the right locations near the place of business is capable of achieving the purpose with ease.

Place the banner stands at strategic locations on the retail floor. Putting a banner stand at the entrance of the retail store would ensure that the customers who walk in are immediately attracted to what you want them to notice. It may be anything – a new product, a special offer or a promotional event.

Converting the casual passer-by to a potential customer is possible with the strategic use of these banner stands for display. Many individuals buy on impulse, and using the right tools for advertising the right things encourage these individuals. This ensures more profits for your business.

Place the banner stands to direct the right traffic to the right place. Whether you put a banner stand at the nearby road crossing to direct people to your business or put one to direct the people to a promotional event, these stands may come in handy. This is especially helpful if your business is located at a large building complex.

This ensures that people looking for your business find it with ease, an essential for success. Another advantage of using banner stands for directing traffic to the right place in your business is that your staff members are not bothered about giving directions to everybody who wants to reach the venue.

Place the banner stands when giving a presentation. Choosing a portable and lightweight banner stand makes it easy to carry to seminars and events where you need to give a presentation. The attractive graphics and text on the banner stand works as a background for the presentation you give.

These are just a few ideas you may use for proper use of the banner stands, at exhibitions and events as well as t regular basis. Make sure you opt for quality stands to ensure effective and optimum use.

Author Bio: Steven Hayes is working in an advertising agency. He provides tips and suggestions for using banner stands for display at different places to ensure optimum and effective promotion of the business.