Authored by Michelle Fairbrother in Photography
Published on 11-16-2009
Photography is one of the most widely loved hobbies in the world. Whether amateur or professional, a photographer can use this hobby to enjoy life and express themselves. There are various styles of photography a person could take up. Wedding photography is one of the most popular. It is the photography of activities that take place over the duration of a wedding. For someone who is really serious about wedding photography they may choose to start up their own business to make a living doing what they love.
Anyone who has their own wedding photography business needs to ensure that they are marketing their business properly. Without marketing a business cannot survive. It is important to get word out about the business and make sure that as many people as possible know about it. There are a few wedding photography marketing ideas in particular that are sure to help.
One of the best wedding photography marketing ideas is to keep a portfolio. This could mean an actual portfolio book of different photographs from jobs, or an online portfolio on a website. The idea here is to showcase your skills. Photographers need to do the best job they can each and every time they take on a new client.
People are going to make their decision on a photographer based on a few factors – more than anything on the examples of work a photographer has to show them. Websites are particularly important as they offer easier accessibility for most people. Almost everyone has a computer and Internet connection these days. Potential clients are much more likely to take a few clicks with their mouse and check out a website than call a company up and ask them questions one on one.
This is a very important marketing tip to remember because there are so many wedding photography companies that skip this step and don’t know what they are missing. A website can bring in a ton of traffic for a business. It can attract people from all around the world, including places where word of mouth on that business may not have spread.
Advertising through newspapers and over the radio is another great marketing idea. The more outlets a person uses to bring attention to their business, the better off they are going to be. It is not too expensive to buy a spot on the radio and advertising in local papers and in leaflets or flyers is often free.
If a wedding photography company wants to improve their business through marketing, the photographers are going to need to work on their own personal style as well. Regardless of whether there is a single photographer or a whole team this is one step that should not be skipped. Most people will take the time to meet with a photographer before agreeing to do business with them. It is important to show a serious and professional attitude. This means dressing nicely when meeting with clients. One must be friendly and interact appropriately with potential clients.
People want to hire a photographer that they know they can trust to do a good job, especially if it is for their wedding. This is one of the most special days in a person’s life and the last thing they want is to hire a photographer who is going to be slack and not produce beautiful pictures. A wedding should be cherished for life and it is up to the photographer to make sure of this for their clients.
Marketing is necessary for all businesses. These are just a few of the best wedding photography marketing ideas. There are a lot of others that will work as well. The most important thing for anyone involved in this business to remember is to do a good job and to always take time to come up with creative ideas on how to bring in new clients.