Simply put, Bum Marketing is a specific method of making money on the Internet. By writing articles that are rich in certain keywords to attract a high ranking in search engines, the Bum Marketer can earn money through various methods. These can include money from online ads such as those from Google, and also earning commissions from the sale of other websites’ products. Or, if the article writer has products of his own he’d like to sell, this is a good way to go about doing that, as well.
This technique got its name from the wife of its creator, Travis Sago. His wife, Jeannie, called it the “Bum Marketing Method” because a bum off the street could use it and start earning money that week. Not only is it an easy way to make money online, but it also takes very little to no capital, which is an unusually good trait in money making techniques.
The first step in Bum Marketing is to find a subject that doesn’t already pull up tons of similar articles on the first page of a Google search. You are looking for an area with little competition so that you have a better shot at getting on the front page of the search results of all of the search engines out there. It’s important to be on the first page or near the first page because studies show that most people don’t go through very many pages of search results when looking for something online.
The next step is to locate a product for sale online in this same niche that pays commissions that are worthwhile. If you can’t find one, you may have to go back to step one and think about a new niche. If you do find one, then find some keywords with low advertiser competition to write articles about. You can do this through the Google AdWords Keyword Tool. Just enter some keywords related to your chosen subject, and the tool will give you a list of those and similar keywords, along with their level of advertiser competition and approximate search volume for that month. You want words with a low level of competition and a high search volume.
Now, write articles based on these keywords. They should be relevant and informative, and use your chosen words in exactly the same order as they are in the phrases you’ve chosen. You may want to include them several times in the article, but the most important part is to put links to your affiliate products and/or your own products in there as well.
Once you have a batch of articles ready, you can either submit them to websites that publish submitted articles, or you can put them on your own website, flanked by Google Ads which you’ll gather from your AdSense account. If you choose to submit them to websites, make sure to pick sites that give you a share of the ad revenue. Then you can sit back and watch the money start to flow in your direction as a result of your commissions, ad revenue, and the sale of your own products.