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What to Consider When Hiring a Web Copywriter

  • By Jimmy Cox
  • Published 03/3/2010
  • Copywriting

It can take a lot of effort to look for a web copywriter. If you can’t make copies yourself though, getting expert help is a must. You can’t afford to lose potential profits because of badly written sales or web pages. Before you pick a writer though, there are a couple of considerations that you need to keep in mind. Price This is a serious point to look into because serious copywriting is not cheap at all. Those who are at the top of their game can charge as high as $15,000 to $50,000. These may seem like hugely absurd fees but when you consider the amount of cash that you can generate from the work of a master website copywriter, the fee range seems appropriate. Writers with average skills or projects that require limited letter publication are cheaper. You can still find individuals who charge fees between $300 and $1000. There are also some cheap writing services that you can opt for. Some providers charge no more than $10 for a 500 word piece. Often though, these writers are not copy specialists even if they are experts at article generation. Before you go for this ultra cheap option, keep in mind that making copies takes an entirely different set of skills. Skill Traditional copy production is already quite a challenge. Effective texts are difficult to create because they have to be made specifically to convince readers to buy a product or pay for a service. An effective marketing copywriter needs to be an expert in persuasive communication that is not too obvious. Aside from the traditional challenge of this particular field, there are also modern challenges. Although the main role of copy makers is to generate sales letters, many clients also now expect them to write website content that is properly optimized. Customers prefer to pay service providers that can perform this dual function. Optimized content needs to be just as convincing as plain sales letters. What makes them different from standard copies is that they have to contain relevant keywords. These have to be placed strategically and in the right quantity in page contents to draw the attention of search engine robots. The modern web copywriter therefore needs to be knowledgeable in SEO strategies and concepts. Attitude Skill and expertise should not be the only criteria you should use to choose writers. There are many talented copy makers who may not be worth hiring because they cannot relate well with you. In most cases, poor working relationships aren’t just results of bad communication. They can also be the end products of problem attitudes. Your writer for example may be a procrastinator and may not respect your deadlines. Some are also too bull headed to consider what you want, preferring instead to just do what they want or follow what they are used to.

A web copywriter can definitely help you realize tremendous online profits and success. Finding one isn’t always a picnic though. You need to have some criteria in mind to locate the perfect writer for your specific needs. If you’re having a hard time finding an expert every time you have a project, you might want to consider learning the skill yourself.



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