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Writing and Selling Ebooks Online: Factors to Consider When Pricing Ebooks on Amazon for Kindle

  • By Yuwanda Black
  • Published 07/21/2011
  • Writing

I uploaded my first ebook to Amazon in December 2010. Since then, I’ve published more than a dozen more on the site as of this writing. Following are some key factors to consider to help you price your ebook to sell on Amazon for Kindle. Your Website’s Pricing vs. Pricing on Amazon: If you’ve been writing and selling ebooks online from your website, just know that the pricing on your site may not work for Amazon. Why? Because it’s a new demographic who read in a new medium (eg, e-readers like Kindle). And, they’re used to ebooks being cheap. Hence, the price points that work well for your site may not allow you to sell very much on Amazon. New Reading Technology: Because Kindle and other e-readers are a new technology that can hold thousands of books, the market is way more competitive now. This means you have to be even more vigilant about every aspect of your ebook, particularly the pricing. As mentioned above, because readers have access to so many more books, they tend to buy more. And, they tend to buy cheaper ebooks. After all, if you have a “reading habit,” but don’t have unlimited funds, you’ll tend to stick to lower-priced ebooks. If your ebook is priced right on Amazon, many readers will try it “just because”; and, if they don’t like it they’ve only lost “a couple of bucks.” But, if they do like it, they will ostensibly go on to buy more from you.

As of this writing, an author receives a 70% pa

yout from each ebook they sell on Amazon that’s priced between $2.99 and $9.99. Authors who price their ebooks below this receive a 35 percent payout. So, that’s why you’ll see so many ebooks on Amazon priced at $2.99. What Genre Do You Write In: Are you a fiction or nonfiction writer? A romance or thriller writer? A business or self-help writer? The long and short of it is, which genre you write in matters when pricing your ebooks to sell on Amazon. When I researched how fiction sells on Amazon vs. nonfiction, I discovered some “stand up and take notice” facts, ie: The average price of the Top 10 best-selling nonfiction titles on Amazon is $10.40 (as of this writing, July 2011). FYI, none of these were self-published titles. The average price of a fiction ebook on Amazon was 40% LESS ($6.31). The April 2011 article, “Fiction vs. Nonfiction E-Book Pricing in the Kindle Store,” on the site, TheBookDesigner, states: “Self-publishing has traditionally worked best for nonfiction authors with solid information-based books. There is no disputing that a new world of bookselling is upon us, and all the old rules will be scrapped or at least reexamined in the light of new realities.” The Bottom Line on Pricing Your Ebooks to Sell on Amazon

All of these are things you have to consider when selling your ebooks on Amazon, among a few other factors. The bottom line is, if a price point you’re selling your ebook for on Amazon isn’t working out, don’t be afraid to change it, which you can do at will on the site.

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Learn how to write and sell ebooks online (in essence, start your own self-publishing empire). As a self-publisher, you can write what you want, when you want, and charge what you want – and make a very good living. And the best part is, you can do it from anywhere! As a globe-trotting ebook publisher and writer, I speak from first-hand experience.

by Yuwanda Black

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