- By Karen Winton
- Published 05/15/2011
- Writing for the Web
To advertise your product and be successful in convincing people to check out what you’re offering, you have to make a pitch – one method of doing that is by writing sales letters. Those letters will ‘be your voice’ in terms of telling people what your service or product is for, what it can do, and so on. Here are a few copy writing tips that will aid you in your mission to come up with convincing letters: A web marketing tip you should remember when writing the above mentioned type of copy or ad is to make use of the right words. There are words that can encourage the readers to make purchases more than what the other words can do. For instance, you can advertise your product by using the words: ‘invest in this’ instead of ‘buy this’. Most people, after all, are thinking of how they can earn more cash, and investments can bring in cash, thus, when writing sales letters, it is a good idea to use the word ‘investment’ or ‘investing’ more often than using ‘purchase now’ or ‘buy now’.
Included in copy writing tips is to also catch the attention of the people from the start. Your headline should be something that will make the readers interested. If your attention getter lines are in the end, and people decide to not finish reading your letter, then, your chances of making sales wil
l be gone or are diminished. A web marketing tip you should always apply, therefore, is to come up with words that will get attention right at the beginning, and then in the middle, and then at the very end. To advertise your product with success, you also have to focus on the benefits more than the features of your service or product whenever you’re writing sales letters. Features are usually the color, the weight, etc, while benefits are the advantages or pros that can be enjoyed by the buyers. Most people give higher importance to the benefits, thus, stressing on them more compared to features is part of the list of copy writing tips that you should employ. At the end of the letter comes the option for ordering or buying, and, you have to see to it that the order process is simple. In other words, do not make your potential customers’ lives hard. For example, do not let them fill out several pages of information sheets for ordering – if you have so many pages that need to be answered, you can expect those people to decide against making purchases from you. Remember to also make the process short and your payment processing secure and safe.
These are some of the most important copy writing tips that you have to employ when writing sales letters. Doing these pointers will make it easier for you to gain more conversions whenever you advertise your product or your service.